The State of Legal Marketing in 2025 and Beyond Marketing within the legal sector is evolving at an incredible pace. From AI-driven content creation to data-led decision-making, law firms are increasingly shifting their approach to marketing. But what’s actually working? Where are firms seeing the most success? And what challenges...
Category: Sales and Marketing
How AI is Transforming Legal Marketing: The Future of Law Firms in the Digital Age
The legal industry is built on precedent, precision, and expertise—but in today’s fast-moving digital world, law firms that embrace AI-driven marketing strategies will gain a serious competitive advantage. From enhancing client engagement to streamlining marketing operations, AI is reshaping how solicitors attract and retain clients. At 2Bees Marketing, we work...
Instagram Grid Update 2025: Love it or hate it?
If you're a regular digital socialite, you may have noticed the new Instagram grid update 2025—if not, let us fill you in. You may have noticed a change in the grid format. The thumbnail pictures for your posts now switched to a more vertical-aligned presentation, as opposed to the regular...
Decoding the Barbie Marketing Campaign: Beyond Buzz, What About Sales?
Decoding the Barbie Marketing Campaign: Beyond Buzz, What About Sales? The Barbie marketing campaign has undeniably taken the world by storm, creating a social media buzz and leaving a trail of successful collaborations with various retail partners and marketers. And at 2Bees Marketing, we’ll definitely be going to see the...